Brand management must have lofty goals, and to convey this goal to all employees, so that all employees in the pursuit of such a lofty goal, the realization of self value.
Brand managers should change the traditional "command decision issue orders left and right type", "the implementation of consensus decision making". Building consensus is the requirement of the times, because the majority of the staff have sufficient knowledge and wisdom, but also a democratic consciousness of participation in decision-making, so that they participate in decision-making is the respect and affirmation, can inspire their loyalty and creativity.
The pursuit of excellence, the highest peak, never complacent. This is the ideal state of the outstanding work belief, is one kind of spirit, one kind of power and one kind of work ethics.
Brand managers and staff must form a community of interests to pull together in times of trouble. This is a sign of a strong culture.
Behavior is a function of the result, which is the basic rule of human behavior. The effective value is the value of effect. It requires the staff of the work and interests linked to pay and get linked to the results and rewards linked, so that employees in the achievement of the need to continue to meet their energy to maximize the release of their energy.
Using statistical methods to measure benefits is a basic management skill. Brand managers must learn to think of the method, the basic mathematical concepts applied to decision-making. Because the success or failure of the brand management lies in the management and other personnel are good at thinking.
As a kind of ability to give or receive love, intimacy is a universal and basic human nature, which helps to improve the degree of trust and loyalty. Brand managers should strive to create a harmonious and intimate cultural environment, so that each employee's enthusiasm and creativity to get full play.
Brand management has the integrity of personality and quality, to win the trust and support of subordinates.
The value of the brand has the following functions: